frequently asked questions
about krush and rescuing food
WHAT DO YOU MEAN WITH 'RESCUED FOOD'?
With rescued food, we mean food with imperfections that would not have been consumed by humans otherwise.
We rescue all different kinds of ingredients, like brewers grain, orange peel, broken crisps, seeds that are "too" small, and a lot of other perfect ingredients with small beauty issues!
HOW DO YOU RESCUE FOOD?
WHAT DO YOU RESCUE?
WHERE CAN I BUY KRUSH?
We work together with other food producers and manufacturers, to rescue food. We support them to discover by-products in their production lines that are perfectly edible but aren't used like this yet. Together with them, we make sure all food safety requirements are met and that these ingredients are delivered to our bakery.
Eventually, we bake delicious KRUSH granola with it! Win-Win-Win
Are you a food producer/manufacturer and do you have ingredients that are not used to their full potential yet? Get in touch: firstname.lastname@example.org
We rescue food ingredients that for some reason would not be eaten (*spoiler alert: it's always a pretty dumb reason) but are still perfect to eat.
Read the stories about some of our ingredients here
You can buy KRUSH via our Webshop
Moreover, KRUSH is available here:
Are you a business owner and do you want to add KRUSH to your assortment? Please, get in touch: email@example.com
WHAT IS THE MISSION OF KRUSH?
1/3 of food produced globally is wasted! Way too much!
KRUSH founder Heidi saw a lot of food waste while working in the food industry - mostly unnecessarily. Something needed to be done. This is why we are on a mission to fight food waste and rescue the food "misfits"!
Here you can read our complete story
IS KRUSH VEGAN?
WHY IS KRUSH NOT SIGNIFICANTLY CHEAPER
IF IT IS MADE FROM RESCUED FOOD?
Yes, all KRUSH flavors are vegan. All ingredients are plant-based.
Really good question: The reason is that we pay a fair price for ALL our ingredients. Also for the rescued ones.
By doing so we achieve two goals:
1 - We make a point that this is "good food", it's perfectly edible food that is worth its money.
2 - A farmer and other workers have put a lot of effort into growing and processing this food. Why shouldn't we pay them for their work?
Only if everyone in the supply chain is paid for their work we can really make a sustainable change.
You couldn't find the answer to your question?
Send us an email, we're happy to help you!